Bible — Performance & Ads Analysis

iOS + macOS · window 2026-06-05 → 2026-07-05 (30 days)
Generated 2026-07-05 07:16
$0.00≈£0.00revenue yesterday (2026-07-04 · 0 tx · tx-dated, London)(est. $49.98 maturing today · 2 trials)
July 2026: $283.05 so far (4 of 31 days complete) · on pace for $2,193.64 ≈£1,643 (MTD ÷ 4 × 31 — firms up through the month)
70
/100
Good
Health score — 100 green (all good) to 0 red (needs action). Weighted from the five drivers below.
paywall54
iOS paywall conversion 4.3% (target ≥8%) · 25% weight
funnel80
86% finish onboarding · 15% weight
trials76
33/72 trials still active (46% not cancelled) · 20% weight
ad eff47
CPI £2.58 (good ≤£1, poor ≥£4) · 20% weight
ad waste100
£0 of £233 spend on 0-attribution keywords · 20% weight

Realized revenue — daily

Realized revenue by day transaction-dated · Europe/London · the basis the RevenueCat dashboard uses

2026-06-27
$91.64 · 3 tx · lifetime $49.99 · 66 new
2026-06-28
$159.13 · 6 tx · lifetime $49.99 · 72 new
2026-06-29
$60.66 · 3 tx · 58 new
2026-06-30
$87.20 · 5 tx · 70 new
2026-07-01
$66.22 · 3 tx · 67 new
2026-07-02
$167.08 · 8 tx · 67 new
2026-07-03
$49.75 · 2 tx · 64 new
2026-07-04
$0.00 · 0 tx · 54 new
2026-07-05 (today so far)
$0.00 · 0 tx · 11 new

7-day average: $84.29 ≈£63.12 per day

No transactions on 2026-07-04.

Subscriptions are dated by when the paid period started (a trial converting shows on its conversion day, renewals on the renewal day); one-time purchases by purchase time. Reconciliation: reconstructed last-28-day revenue $2,662.00 = 97% of RevenueCat’s reported $2,732.00 — the gap is renewals from customers inactive >35 days, which the API can’t list per-day.

Trend — improvement over time

Score over time ▲ +1

latest 70.00
17 runs tracked

Since last run

Score
70 +1
Rev yesterday
$0.00 $-49.75
Rev 7d
$590 $-92
Month est
$2,194 $-731
Paywall conv
4.3% -0.1%
CPI
£2.58 £-0.06
Active trials
33 +2
MRR
$1,611 +$4
£232.54
ASA spend
30d · iOS
90
Installs
CPI £2.58
£0.11
Blended CAC
spend / new custs
2,049
New customers
28d · all platforms
831
Active subs
now
$1,611
MRR
$2,732
Revenue (28d)
RC-reported
4.3%
Paywall conv.
iOS, trial+buy/shown

Apple Search Ads — performance (iOS)

Spend trend

latest 0.00

Installs trend

latest 0.00

Campaigns

CampaignSpendInstallsCPITTR
Bible US · Intent£128.0662£2.074.2%
NIV Bible - United States£66.4912£5.545.7%
Bible US · Generic (capped)£28.8611£2.622.8%
Launch campaign£5.802£2.901.6%
Bible CA · Intent£1.893£0.633.5%
Bible AU · Intent£1.450—3.7%

By country

CountrySpendInstallsCPI
US£229.2087£2.63
CA£1.893£0.63
AU£1.450—

Top keywords (attribution: 122 ASA-attributed customers since 2026-05-26 · click a column to sort)

KeywordCampaignSpendInstCPIAttrPay£/attrRevenueROAS
bible reading plan [BROAD]Bible US · Intent£61.6932£1.93250£2.47$00.00×
audio bible [BROAD]Bible US · Intent£20.368£2.5470£2.91$00.00×
bible widget [BROAD]Bible US · Intent£19.7710£1.9870£2.82$00.00×
niv bible [EXACT]Bible US · Intent£18.5911£1.69110£1.69$00.00×
holy bible app [BROAD]NIV Bible - United States£18.053£6.0230£6.02$00.00×
holy bible app [BROAD]Bible US · Generic (capped)£12.693£4.2330£4.23$00.00×
holy bible [EXACT]NIV Bible - United States£11.753£3.9230£3.92$00.00×
bible verse of the day [BROAD]NIV Bible - United States£11.263£3.7530£3.75$00.00×
holy bible [EXACT]Bible US · Generic (capped)£10.655£2.1340£2.66$00.00×
chat bible [BROAD]NIV Bible - United States£9.221£9.2210£9.22$00.00×
bible chat [BROAD]NIV Bible - United States£7.782£3.8920£3.89$00.00×
bible chat [EXACT]Bible US · Intent£5.821£5.8210£5.82$00.00×
bible [EXACT]Bible US · Generic (capped)£5.523£1.8430£1.84$00.00×
prayer [BROAD]Launch campaign£5.082£2.5400—$00.00×
ask bible questions [BROAD]NIV Bible - United States£3.830—00—$00.00×
bible verse of of the day [BROAD]NIV Bible - United States£3.040—00—$00.00×
study bible [EXACT]NIV Bible - United States£1.550—00—$00.00×
bible reading plan [BROAD]Bible CA · Intent£1.492£0.7420£0.74$00.00×
niv [EXACT]Bible US · Intent£0.960—00—$00.00×
audio bible app [EXACT]Bible US · Intent£0.890—00—$00.00×
audio bible [BROAD]Bible AU · Intent£0.790—00—$00.00×
christian app [BROAD]Launch campaign£0.720—00—$00.00×
audio bible [BROAD]Bible CA · Intent£0.401£0.4010£0.40$00.00×
bible reading plan [BROAD]Bible AU · Intent£0.400—00—$00.00×
bible widget [BROAD]Bible AU · Intent£0.260—00—$00.00×

Onboarding funnel & drop-out (iOS)

onboarding_screen_viewed (production)

1. welcome
1,938 (100%)
2. intent
1,522 (79%) -21%
3. translation
1,499 (77%) -2%
4. font
1,458 (75%) -3%
5. reminder
1,445 (75%) -1%
6. ai
1,445 (75%) +0%
7. socialProof
1,442 (74%) -0%
8. paywall
1,670 (86%) +16%

1,670/1,938 reach the last step (86%). Biggest single drop highlighted.

Paywall outcomes

1,947
Shown
8
Trial
76
Purchase
651
Dismissed
156
Unavailable
24
Already premium

Paywall conversion (trial+purchase / shown): 4.3%

Drop-out by location

CountryUsersReach paywallConvertedConv.
United States1,75747%394.7%
Philippines17366%76.1%
Canada15152%79.0%
United Kingdom14034%714.6%
Australia12055%69.1%
South Africa11543%12.0%
France9260%11.8%
Germany6957%12.6%
Ghana6638%00.0%
Brazil6572%48.5%
Nigeria5939%00.0%
Mexico5481%12.3%

Apple Search Ads slice (GA-attributed, by campaign)

CampaignUsersPW shownPurchasedTrial
161044737276501
2144095781492400
214409873310400
16943247425000
21427942844000
21441202303000
15780761851000
18071397481000
17206943481000

Revenue & subscriptions — by platform

iOS

277
New customers
last 30d
11,727
Active customers
8
Started
trial+paid · 2.9%
5
Paid
1.8% of new
$150
Cohort revenue
incl. $100 lifetime
69 · 10.1
On latest

Versions: 10.0 71 · 10.1 69 · 8.3.4 66 · 9.02 31 · 9.01 27 · 9 9

macOS

2,051
New customers
last 30d
33,640
Active customers
137
Started
trial+paid · 6.7%
72
Paid
3.5% of new
$1,928
Cohort revenue
incl. $742 lifetime
811 · 10.1
On latest

Versions: 10.1 811 · 9.7 523 · 9.91 289 · 10.0 226 · 9.92 154 · 8.3.1 20

Onboarding funnel & drop-out are not instrumented on macOS — Firebase Analytics does not export Mac events to BigQuery. Metrics here are from RevenueCat (revenue is USD lifetime for the window cohort).

Active trials & maturation

33
Active (will renew)
39
Cancelled
46%
Still active
$825
Expected revenue

When active trials convert (expected revenue by day)

2026-06-29
$50 · 2 trials
2026-07-05
$50 · 2 trials
2026-07-06
$25 · 1 trial
2026-07-07
$275 · 11 trials
2026-07-08
$25 · 1 trial
2026-07-09
$150 · 6 trials
2026-07-10
$100 · 4 trials
2026-07-11
$150 · 6 trials

Expected revenue = each maturing trial’s product price (learned from converted subs). RevenueCat reports 73 trials in total; of the ones we resolved, 33 are still active and 39 are already cancelled.

RevenueCat experiments

Existing paywall vs Gemini Recs - June 25

VariantEnrolledStartedStart ratePaidConv.Revenue
Variant A6619113.8%527.9%$2,059
Variant B6858412.3%629.1%$2,262

Winner highlighted on paid conversion.

Recommendations — ad optimization

Blended CAC £0.11 · median keyword CPI £2.54 · 831 active subs · MRR $1,611.

Lower bid 10

  • Lower bid (unprofitable) · audio bible [BROAD] (Bible US · Intent)
    £20.36 spent, 7 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.64→£0.48) until it proves out.
    £20.36 spent · 8 installs · 7 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · bible reading plan [BROAD] (Bible US · Intent)
    £61.69 spent, 25 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.68→£0.51) until it proves out.
    £61.69 spent · 32 installs · 25 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · bible verse of the day [BROAD] (NIV Bible - United States)
    £11.26 spent, 3 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.50→£1.12) until it proves out.
    £11.26 spent · 3 installs · 3 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · bible widget [BROAD] (Bible US · Intent)
    £19.77 spent, 7 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.68→£0.51) until it proves out.
    £19.77 spent · 10 installs · 7 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · chat bible [BROAD] (NIV Bible - United States)
    £9.22 spent, 1 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.50→£1.12) until it proves out.
    £9.22 spent · 1 installs · 1 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · holy bible [EXACT] (Bible US · Generic (capped))
    £10.65 spent, 4 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.40→£1.05) until it proves out.
    £10.65 spent · 5 installs · 4 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · holy bible [EXACT] (NIV Bible - United States)
    £11.75 spent, 3 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.50→£1.12) until it proves out.
    £11.75 spent · 3 installs · 3 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · holy bible app [BROAD] (Bible US · Generic (capped))
    £12.69 spent, 3 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.83→£0.62) until it proves out.
    £12.69 spent · 3 installs · 3 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · holy bible app [BROAD] (NIV Bible - United States)
    £18.05 spent, 3 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.50→£1.12) until it proves out.
    £18.05 spent · 3 installs · 3 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · niv bible [EXACT] (Bible US · Intent)
    £18.59 spent, 11 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.56→£1.17) until it proves out.
    £18.59 spent · 11 installs · 11 attributed · 0 paying · $0.00 rev · 0.00× ROAS

Harvest search terms 3

  • Harvest search terms · audio bible [BROAD] (Bible US · Intent)
    Driving installs on BROAD — pull the Search Terms report, add the converting queries as EXACT, and add the wasteful ones as negatives.
    £20.36 spent · 8 installs · 7 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Harvest search terms · bible reading plan [BROAD] (Bible US · Intent)
    Driving installs on BROAD — pull the Search Terms report, add the converting queries as EXACT, and add the wasteful ones as negatives.
    £61.69 spent · 32 installs · 25 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Harvest search terms · bible widget [BROAD] (Bible US · Intent)
    Driving installs on BROAD — pull the Search Terms report, add the converting queries as EXACT, and add the wasteful ones as negatives.
    £19.77 spent · 10 installs · 7 attributed · 0 paying · $0.00 rev · 0.00× ROAS

Raise bid to serve 17

  • Raise bid to serve · ai bible [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.95→£1.23) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · ask the bible [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.85→£1.10) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · audio bible [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£1.10→£1.43) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · audio bible app [EXACT] (Bible US · Intent)
    Only 12 impressions — bid below the auction floor; raise ~30% (£1.30→£1.69) or drop the keyword.
    £0.89 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible [BROAD] (Launch campaign)
    Only 10 impressions — bid below the auction floor; raise ~30% (£1.04→£1.35) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible ai [EXACT] (Bible US · Intent)
    Only 4 impressions — bid below the auction floor; raise ~30% (£1.30→£1.69) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible reading plan [BROAD] (Bible AU · Intent)
    Only 18 impressions — bid below the auction floor; raise ~30% (£0.40→£0.52) or drop the keyword.
    £0.40 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible study app [EXACT] (Bible US · Intent)
    Only 7 impressions — bid below the auction floor; raise ~30% (£1.30→£1.69) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible verse widget [EXACT] (Bible AU · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.40→£0.52) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible verse widget [EXACT] (Bible US · Intent)
    Only 2 impressions — bid below the auction floor; raise ~30% (£1.00→£1.30) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · chat bible [EXACT] (Bible CA · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.40→£0.52) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · daily bible verse widget [BROAD] (NIV Bible - United States)
    Only 1 impressions — bid below the auction floor; raise ~30% (£1.64→£2.13) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · new international version [EXACT] (Bible US · Intent)
    Only 7 impressions — bid below the auction floor; raise ~30% (£1.23→£1.60) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv [EXACT] (Bible US · Intent)
    Only 14 impressions — bid below the auction floor; raise ~30% (£1.00→£1.30) or drop the keyword.
    £0.96 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv audio bible [EXACT] (Bible US · Intent)
    Only 2 impressions — bid below the auction floor; raise ~30% (£1.15→£1.49) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv bible app [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£1.49→£1.94) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv study bible [EXACT] (Bible US · Intent)
    Only 7 impressions — bid below the auction floor; raise ~30% (£1.49→£1.94) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS

Experiments 1

  • Ship the winner · Existing paywall vs Gemini Recs - June 25
    Variant B leads on paid conversion 9.1% vs A 7.9% — promote it.
    685 vs 661 enrolled