Bible — Performance & Ads Analysis

iOS + macOS · window 2026-06-09 → 2026-07-09 (30 days)
Generated 2026-07-09 07:40
$0.00≈£0.00revenue yesterday (2026-07-08 · 0 tx · tx-dated, London)(est. $49.98 maturing today · 2 trials)
July 2026: $668.20 so far (8 of 31 days complete) · on pace for $2,356.89 ≈£1,766 (MTD ÷ 8 × 31 — firms up through the month)
77
/100
Good
Health score — 100 green (all good) to 0 red (needs action). Weighted from the five drivers below.
paywall57
iOS paywall conversion 4.6% (target ≥8%) · 25% weight
funnel84
88% finish onboarding · 15% weight
trials88
41/78 trials still active (53% not cancelled) · 20% weight
ad eff63
CPI £2.11 (good ≤£1, poor ≥£4) · 20% weight
ad waste100
£0 of £160 spend on 0-attribution keywords · 20% weight

Realized revenue — daily

Realized revenue by day transaction-dated · Europe/London · the basis the RevenueCat dashboard uses

2026-07-01
$91.21 · 4 tx · 67 new
2026-07-02
$167.08 · 8 tx · 67 new
2026-07-03
$49.75 · 2 tx · 64 new
2026-07-04
$0.00 · 0 tx · 53 new
2026-07-05
$83.37 · 5 tx · 47 new
2026-07-06
$50.98 · 2 tx · lifetime $49.99 · 65 new
2026-07-07
$165.84 · 8 tx · 91 new
2026-07-08
$0.00 · 0 tx · 81 new
2026-07-09 (today so far)
$59.97 · 3 tx · 30 new

7-day average: $73.86 ≈£55.33 per day

No transactions on 2026-07-08.

Subscriptions are dated by when the paid period started (a trial converting shows on its conversion day, renewals on the renewal day); one-time purchases by purchase time. Reconciliation: reconstructed last-28-day revenue $2,489.05 = 92% of RevenueCat’s reported $2,712.00 — the gap is renewals from customers inactive >35 days, which the API can’t list per-day.

Trend — improvement over time

Score over time ■ +0

latest 77.00
21 runs tracked

Since last run

Score
77 0
Rev yesterday
$0.00 $-165.84
Rev 7d
$517 $-91
Month est
$2,357 $-337
Paywall conv
4.6% +0.2%
CPI
£2.11 £0.00
Active trials
41 +2
MRR
$1,632 +$3
£160.25
ASA spend
30d · iOS
76
Installs
CPI £2.11
£0.08
Blended CAC
spend / new custs
1,965
New customers
28d · all platforms
843
Active subs
now
$1,632
MRR
$2,712
Revenue (28d)
RC-reported
4.6%
Paywall conv.
iOS, trial+buy/shown

Apple Search Ads — performance (iOS)

Spend trend

latest 0.00

Installs trend

latest 0.00

Campaigns

CampaignSpendInstallsCPITTR
Bible US · Intent£128.0662£2.074.2%
Bible US · Generic (capped)£28.8611£2.622.8%
Bible CA · Intent£1.893£0.633.5%
Bible AU · Intent£1.450—3.7%

By country

CountrySpendInstallsCPI
US£156.9173£2.15
CA£1.893£0.63
AU£1.450—

Top keywords (attribution: 124 ASA-attributed customers since 2026-05-26 · click a column to sort)

KeywordCampaignSpendInstCPIAttrPay£/attrRevenueROAS
bible reading plan [BROAD]Bible US · Intent£61.6932£1.93250£2.47$00.00×
audio bible [BROAD]Bible US · Intent£20.368£2.5470£2.91$00.00×
bible widget [BROAD]Bible US · Intent£19.7710£1.9880£2.47$00.00×
niv bible [EXACT]Bible US · Intent£18.5911£1.69110£1.69$00.00×
holy bible app [BROAD]Bible US · Generic (capped)£12.693£4.2330£4.23$00.00×
holy bible [EXACT]Bible US · Generic (capped)£10.655£2.1340£2.66$00.00×
bible chat [EXACT]Bible US · Intent£5.821£5.8210£5.82$00.00×
bible [EXACT]Bible US · Generic (capped)£5.523£1.8430£1.84$00.00×
bible reading plan [BROAD]Bible CA · Intent£1.492£0.7420£0.74$00.00×
niv [EXACT]Bible US · Intent£0.960—00—$00.00×
audio bible app [EXACT]Bible US · Intent£0.890—00—$00.00×
audio bible [BROAD]Bible AU · Intent£0.790—00—$00.00×
audio bible [BROAD]Bible CA · Intent£0.401£0.4010£0.40$00.00×
bible reading plan [BROAD]Bible AU · Intent£0.400—00—$00.00×
bible widget [BROAD]Bible AU · Intent£0.260—00—$00.00×
bible widget [EXACT]Bible US · Intent£0.000—00—$00.00×
bible verse widget [EXACT]Bible US · Intent£0.000—00—$00.00×
niv bible app [EXACT]Bible US · Intent£0.000—00—$00.00×
niv study bible [EXACT]Bible US · Intent£0.000—00—$00.00×
new international version [EXACT]Bible US · Intent£0.000—00—$00.00×
bible ai [EXACT]Bible US · Intent£0.000—00—$00.00×
ai bible [EXACT]Bible US · Intent£0.000—00—$00.00×
ask the bible [EXACT]Bible US · Intent£0.000—00—$00.00×
bible study app [EXACT]Bible US · Intent£0.000—00—$00.00×
audio bible [EXACT]Bible US · Intent£0.000—00—$00.00×

Onboarding funnel & drop-out (iOS)

onboarding_screen_viewed (production)

1. welcome
2,234 (100%)
2. intent
1,745 (78%) -22%
3. translation
1,717 (77%) -2%
4. font
1,671 (75%) -3%
5. reminder
1,657 (74%) -1%
6. ai
1,656 (74%) -0%
7. socialProof
1,650 (74%) -0%
8. paywall
1,957 (88%) +19%

1,957/2,234 reach the last step (88%). Biggest single drop highlighted.

Paywall outcomes

2,244
Shown
8
Trial
95
Purchase
711
Dismissed
188
Unavailable
27
Already premium

Paywall conversion (trial+purchase / shown): 4.6%

Drop-out by location

CountryUsersReach paywallConvertedConv.
United States1,94449%535.5%
Philippines19466%75.5%
Canada15752%89.8%
United Kingdom15436%712.7%
South Africa13147%11.6%
Australia13157%79.3%
France10162%23.2%
Brazil7973%46.9%
Germany7557%12.3%
Ghana7242%00.0%
Nigeria6537%00.0%
Mexico6379%12.0%

Apple Search Ads slice (GA-attributed, by campaign)

CampaignUsersPW shownPurchasedTrial
161044737283501
2144095781502400
214409873310400
16943247425000
21427942844000
21441202303000
15780761851000
17206943481000
18071397481000

Revenue & subscriptions — by platform

iOS

257
New customers
last 30d
11,753
Active customers
6
Started
trial+paid · 2.3%
5
Paid
1.9% of new
$183
Cohort revenue
incl. $133 lifetime
3 · 10.2
On latest

Versions: 10.1 94 · 10.0 65 · 9.02 31 · 8.3.4 26 · 9.01 25 · 9 9

macOS

1,999
New customers
last 30d
33,914
Active customers
144
Started
trial+paid · 7.2%
66
Paid
3.3% of new
$1,669
Cohort revenue
incl. $446 lifetime
3 · 10.2
On latest

Versions: 10.1 1050 · 9.91 279 · 9.7 256 · 10.0 220 · 9.92 146 · 8.3.1 19

Onboarding funnel & drop-out are not instrumented on macOS — Firebase Analytics does not export Mac events to BigQuery. Metrics here are from RevenueCat (revenue is USD lifetime for the window cohort).

Active trials & maturation

41
Active (will renew)
37
Cancelled
53%
Still active
$1,025
Expected revenue

When active trials convert (expected revenue by day)

2026-06-29
$25 · 1 trial
2026-07-09
$50 · 2 trials
2026-07-10
$100 · 4 trials
2026-07-11
$125 · 5 trials
2026-07-12
$125 · 5 trials
2026-07-13
$75 · 3 trials
2026-07-14
$275 · 11 trials
2026-07-15
$175 · 7 trials
2026-07-16
$75 · 3 trials

Expected revenue = each maturing trial’s product price (learned from converted subs). RevenueCat reports 82 trials in total; of the ones we resolved, 41 are still active and 37 are already cancelled.

RevenueCat experiments

No active RevenueCat experiments enrolled.

Recommendations — ad optimization

Blended CAC £0.08 · median keyword CPI £1.95 · 843 active subs · MRR $1,632.

Lower bid 6

  • Lower bid (unprofitable) · audio bible [BROAD] (Bible US · Intent)
    £20.36 spent, 7 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.64→£0.48) until it proves out.
    £20.36 spent · 8 installs · 7 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · bible reading plan [BROAD] (Bible US · Intent)
    £61.69 spent, 25 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.68→£0.51) until it proves out.
    £61.69 spent · 32 installs · 25 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · bible widget [BROAD] (Bible US · Intent)
    £19.77 spent, 8 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.68→£0.51) until it proves out.
    £19.77 spent · 10 installs · 8 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · holy bible [EXACT] (Bible US · Generic (capped))
    £10.65 spent, 4 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.40→£1.05) until it proves out.
    £10.65 spent · 5 installs · 4 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · holy bible app [BROAD] (Bible US · Generic (capped))
    £12.69 spent, 3 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£0.83→£0.62) until it proves out.
    £12.69 spent · 3 installs · 3 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Lower bid (unprofitable) · niv bible [EXACT] (Bible US · Intent)
    £18.59 spent, 11 attributed, only $0.00 revenue (0.00× ROAS) — cut the bid 25% (£1.56→£1.17) until it proves out.
    £18.59 spent · 11 installs · 11 attributed · 0 paying · $0.00 rev · 0.00× ROAS

Harvest search terms 3

  • Harvest search terms · audio bible [BROAD] (Bible US · Intent)
    Driving installs on BROAD — pull the Search Terms report, add the converting queries as EXACT, and add the wasteful ones as negatives.
    £20.36 spent · 8 installs · 7 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Harvest search terms · bible reading plan [BROAD] (Bible US · Intent)
    Driving installs on BROAD — pull the Search Terms report, add the converting queries as EXACT, and add the wasteful ones as negatives.
    £61.69 spent · 32 installs · 25 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Harvest search terms · bible widget [BROAD] (Bible US · Intent)
    Driving installs on BROAD — pull the Search Terms report, add the converting queries as EXACT, and add the wasteful ones as negatives.
    £19.77 spent · 10 installs · 8 attributed · 0 paying · $0.00 rev · 0.00× ROAS

Raise bid to serve 15

  • Raise bid to serve · ai bible [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.95→£1.23) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · ask the bible [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.85→£1.10) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · audio bible [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£1.10→£1.43) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · audio bible app [EXACT] (Bible US · Intent)
    Only 12 impressions — bid below the auction floor; raise ~30% (£1.30→£1.69) or drop the keyword.
    £0.89 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible ai [EXACT] (Bible US · Intent)
    Only 4 impressions — bid below the auction floor; raise ~30% (£1.30→£1.69) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible reading plan [BROAD] (Bible AU · Intent)
    Only 18 impressions — bid below the auction floor; raise ~30% (£0.40→£0.52) or drop the keyword.
    £0.40 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible study app [EXACT] (Bible US · Intent)
    Only 7 impressions — bid below the auction floor; raise ~30% (£1.30→£1.69) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible verse widget [EXACT] (Bible AU · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.40→£0.52) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · bible verse widget [EXACT] (Bible US · Intent)
    Only 2 impressions — bid below the auction floor; raise ~30% (£1.00→£1.30) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · chat bible [EXACT] (Bible CA · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£0.40→£0.52) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · new international version [EXACT] (Bible US · Intent)
    Only 7 impressions — bid below the auction floor; raise ~30% (£1.23→£1.60) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv [EXACT] (Bible US · Intent)
    Only 14 impressions — bid below the auction floor; raise ~30% (£1.00→£1.30) or drop the keyword.
    £0.96 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv audio bible [EXACT] (Bible US · Intent)
    Only 2 impressions — bid below the auction floor; raise ~30% (£1.15→£1.49) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv bible app [EXACT] (Bible US · Intent)
    Only 1 impressions — bid below the auction floor; raise ~30% (£1.49→£1.94) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS
  • Raise bid to serve · niv study bible [EXACT] (Bible US · Intent)
    Only 7 impressions — bid below the auction floor; raise ~30% (£1.49→£1.94) or drop the keyword.
    £0.00 spent · 0 installs · 0 attributed · 0 paying · $0.00 rev · 0.00× ROAS